Night Time Negronis in Florence

June 17, 2026

As the sun disappeared behind the hills of Florence, Villa Medici came alive for what has become Pitti Uomo’s most anticipated invitation. More than 300 impeccably dressed guests gathered poolside for an evening of Negronis, live music, and effortless conversation, with Vogel once again proudly sponsoring the celebration alongside WM Brown and YOLO Journal. The Vogel collection was woven naturally into the scene, surrounded by editors, designers, retailers, photographers, and the global menswear crowd at their very best. The band carried the evening late into the night, while Matt Hranek took his customary turn at the microphone, crooning classics to a crowd that somehow seemed equally interested in the music, the company, and the moment itself. It wasn’t simply a party—it was the party: the kind of unforgettable Florence evening that reminds everyone why they come to Pitti in the first place.