Toast at Tosca, SF

Three days that reminded us why cities like this still matter. We began with a two-day trunk show at Tailors Keep, meeting clients old and new in a room that values craft over noise and stories over sales. Between fittings, we shot the ICONS with Spencer Wells across the city—work that captures Vogel in motion, coming soon.

The trip culminated at Tosca, where low light, tremendous food, and strong pours set the tone for a private dinner with friends and clients. Tosca carries its own mythology—most notably the night Sean Penn fired a gun into the wall, a moment the owners chose to honor with a gold-capped mark that still catches the eye if you know where to look.

There’s a certain San Francisco rhythm in all of it—the ghosts of the Beat poets, conversation that lingers, and a reverence for character over perfection. It’s the same spirit that once drew Paul Newman west, and the same spirit that informs how we make things—honest, worn in, built to last. Thank you to everyone who joined us—until next time, we’ll be somewhere worth finding.